Pass the Google Google Ads Google-Ads-Video Questions and answers with CertsForce

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Questions # 1:

If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

Options:

A.

Skippable in-stream ads and bumper ads


B.

Skippable in-stream ads and in-feed video ads


C.

Non-skippable in-stream ads and bumper ads


D.

Non-skippable in-stream ads and in-feed video ads


Questions # 2:

Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?

Options:

A.

You should use cost-per-action bidding


B.

You should use cost-per-view bidding


C.

You should use Maximize Conversions bidding


D.

You should use cost-per-click bidding


Questions # 3:

If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

Options:

A.

By using Reach Planner after the campaign's been active for a week so it has relevant data to create more accurate planning.


B.

By including keywords related to the company's products so Reach Planner can narrow down the campaign's settings.


C.

By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan.


D.

By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.


Questions # 4:

The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?

Options:

A.

Test multiple variants of their ads, and make sure they're at least 10 seconds long.


B.

Use only one version of their ad, and make sure it's at least 10 seconds long.


C.

Use only one version of their ad, and make sure it's less than 10 seconds long.


D.

Test multiple variants of their ads, and make sure they're less than 10 seconds long.


Questions # 5:

Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?

Options:

A.

Demographics and Detailed Demographics


B.

Custom Audiences


C.

Life Events


D.

Affinity Audiences


Questions # 6:

A fitness studio has created a Video campaign and wants to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?

Options:

A.

After two weeks of the campaign first serving impressions.


B.

After the campaign's end date has been met.


C.

Before the campaign serves any impressions.


D.

Once the campaign first begins to start serving impressions.


Questions # 7:

After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?

Options:

A.

They should use the contact form to ask where potential customers learned about the restaurant.


B.

They should ask their customers whether they've seen the videos.


C.

They should enable Google Ads conversion tracking.


D.

They should cross-check their ad schedule against when they received leads.


Questions # 8:

A company is looking to grow consideration of their products in their potential customers' purchase cycles. Why is a Google Video campaign an appropriate method to meet their goals?

Options:

A.

Because online video lets consumers quickly compare similar businesses at once.


B.

Because online video lets consumers browse large product and service inventories they may want to purchase form.


C.

Because consumers use online video for information gathering before making a purchase.


D.

Because consumers use online video to seek out the best deals on specific products and services.


Questions # 9:

What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

Options:

A.

You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic.


B.

You should use Active View, which is accessible by adding appropriate columns to statistic tables.


C.

You should use Active View, which is accessible only by contacting your Google team.


D.

You should use Unique Reach and Frequency, which is accessible by contacting your Google team.


Questions # 10:

The owner of a music store wants to increase awareness for his store, and has been told that Google's Video solutions can assist him. How can Google's Video solutions assist the store owner with Video campaigns?

Options:

A.

Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.


B.

Google's Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.


C.

Google's Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. 1


D.

Google's Video solutions automatically create video assets based on the content of the domain being advertised.  

1.

www.questionai.com

www.questionai.com


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