A fitness studio has created a Video campaign and wants to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?
A.
After two weeks of the campaign first serving impressions.
B.
After the campaign's end date has been met.
C.
Before the campaign serves any impressions.
D.
Once the campaign first begins to start serving impressions.
C. Before the campaign serves any impressions:Brand Lift studies require a control group (users who don't see your ads) and an exposed group (users who do).
Setting up the study before the campaign starts allows Google to properly establish these groups, ensuring accurate measurement.
Starting the study after impressions serve will not produce accurate data.
[Reference:Google Ads Help: About Brand Lift: https://support.google.com/google-ads/answer/6300486?hl=en]
Contribute your Thoughts:
Chosen Answer:
This is a voting comment (?). You can switch to a simple comment. It is better to Upvote an existing comment if you don't have anything to add.
Submit