The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?
A.
Test multiple variants of their ads, and make sure they're at least 10 seconds long.
B.
Use only one version of their ad, and make sure it's at least 10 seconds long.
C.
Use only one version of their ad, and make sure it's less than 10 seconds long.
D.
Test multiple variants of their ads, and make sure they're less than 10 seconds long.
A. Test multiple variants of their ads, and make sure they're at least 10 seconds long.Testing multiple ad variants allows for optimization based on performance.
Longer ads (at least 10 seconds) provide sufficient time to convey the message and encourage donations.
[Reference:Google Ads Help: Create effective video ads: https://support.google.com/google-ads/answer/6055629?hl=en, ]
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