If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?
A.
By using Reach Planner after the campaign's been active for a week so it has relevant data to create more accurate planning.
B.
By including keywords related to the company's products so Reach Planner can narrow down the campaign's settings.
C.
By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan.
D.
By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.
D. By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner:Reach Planner forecasts are based on the settings you provide, including frequency caps.
Matching the frequency cap in your campaign ensures your actual reach aligns with the forecast.
The other options are not relevant to matching the forecast.
[Reference:Google Ads Help: About Reach Planner: https://support.google.com/google-ads/answer/9042571?hl=en]
Contribute your Thoughts:
Chosen Answer:
This is a voting comment (?). You can switch to a simple comment. It is better to Upvote an existing comment if you don't have anything to add.
Submit