A company is looking to grow consideration of their products in their potential customers' purchase cycles. Why is a Google Video campaign an appropriate method to meet their goals?
A.
Because online video lets consumers quickly compare similar businesses at once.
B.
Because online video lets consumers browse large product and service inventories they may want to purchase form.
C.
Because consumers use online video for information gathering before making a purchase.
D.
Because consumers use online video to seek out the best deals on specific products and services.
C. Because consumers use online video for information gathering before making a purchase.
Video is a powerful medium for educating and informing potential customers about products and services.
This is crucial for the consideration phase of the purchase cycle.
Options A, B, and D are valid uses of online video, but information gathering is most directly related to consideration.
[Reference:, Google Ads Help: Reach customers with video: https://support.google.com/google-ads/answer/6275389?hl=en]
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