If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?
Skippable in-stream ads allow for longer-form content to explain the value proposition and encourage lead generation.
In-feed video ads capture users actively searching for information, increasing the likelihood of lead generation.
Bumper ads are too short to effectively generate leads.
[Reference:, Google Ads Help: About video ad formats: https://support.google.com/google-ads/answer/2375464?hl=en]
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