Pass the AMA Certified Marketer PCM Questions and answers with CertsForce

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Questions # 91:

The level of difficulty a manufacturer experiences in getting retailers to purchase its products is determined by:

Options:

A.

the degree to which the channel is vertically integrated.


B.

the degree to which the channel is diagonally integrated.


C.

the degree to which the channel is horizontally integrated.


D.

the number of retailers located in a specific geographic region.


E.

the number of competitors in the market.


Expert Solution
Questions # 92:

Which of the following is seen in Stage 4 of the B2B buying process?

Options:

A.

Metric assessment


B.

Order specifications


C.

Straight rebuys


D.

Vendor negotiation


E.

Modified rebuys


Expert Solution
Questions # 93:

Which of the following is part of the final step in the ethical decision-making process?

Options:

A.

Establishing the advantages and disadvantages of alternative solutions


B.

Identifying the various stakeholders who will be affected by the solution


C.

Identifying the one-off stakeholder who will be affected by the solution


D.

Developing a firm understanding of the real issue at hand


E.

Interacting with stakeholders to generate possible solutions


Expert Solution
Questions # 94:

Telcon, a mobile phone manufacturer, sells its flagship product, Pute, at $250 per unit. The fixed cost incurred by the company is $500,000, and the variable cost per unit is $150. What is the profit earned by Telcon if it sells 100,000 units of Pute?

Options:

A.

$100,000


B.

$500,000


C.

$20,000,000


D.

$9,500,000


E.

$7,500,000


Expert Solution
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