AMA Professional Certified Marketer PCM Question # 185 Topic 10 Discussion

AMA Professional Certified Marketer PCM Question # 185 Topic 10 Discussion

PCM Exam Topic 10 Question 185 Discussion:
Question #: 185
Topic #: 10

The level of difficulty a manufacturer experiences in getting retailers to purchase its products is determined by:


A.

the degree to which the channel is vertically integrated.


B.

the degree to which the channel is diagonally integrated.


C.

the degree to which the channel is horizontally integrated.


D.

the number of retailers located in a specific geographic region.


E.

the number of competitors in the market.


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