AMA Professional Certified Marketer PCM Question # 184 Topic 10 Discussion

AMA Professional Certified Marketer PCM Question # 184 Topic 10 Discussion

PCM Exam Topic 10 Question 184 Discussion:
Question #: 184
Topic #: 10

The major disadvantages of primary data collection are that:


A.

it can only be accessed through syndicated databases or unstructured data mines.


B.

it cannot be tailored to meet specific research needs.


C.

it takes more time to collect than secondary data and is more costly.


D.

it is too general to meet researcher's and manager's needs.


E.

all of these are disadvantages of primary research data.


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