Pass the AMA Certified Marketer PCM Questions and answers with CertsForce

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Questions # 1:

Which list below presents the hierarchy of needs in its correct order, beginning with the lowest level need to the highest level need?

Options:

A.

personal, social, physiological, psychological, and safety


B.

physiological, safety, love, esteem, and self-actualization


C.

safety, physiological, safety, and self-actualization, and personal


D.

self-actualization, personal, social, safety, and physiological


E.

safety, personal, self-actualization, physiological, and social


Expert Solution
Questions # 2:

A(n) _____ designates the maximum quantity of a product that may be brought into a country during a specified time period.

Options:

A.

exchange control


B.

embargo


C.

tariff


D.

quota


E.

trade agreement


Expert Solution
Questions # 3:

EightBuy.com is an online retail store that offers a special discount on every eighth item that a customer purchases from the store. The website has over 100 pages and the home page of the website is the most viewed page, at 1 million views per day. If EightBuy.com attracts 400,000 unique visitors per day, what is the number of impressions of its home page?

Options:

A.

100


B.

400,000


C.

1 million


D.

1.4 million


E.

3.2 million


Expert Solution
Questions # 4:

Sunshine Foods Inc., an international fast-food chain, allows JP Inc. to use its logo and operate a retail outlet in the name of Sunshine Foods for a specified fee. Sunshine Foods also provides JP Inc. with assistance in relocating and establishing the outlet. This type of arrangement is known as _____.

Options:

A.

a joint venture


B.

a liability partnership


C.

licensing


D.

foreign direct investment


E.

franchising


Expert Solution
Questions # 5:

The social network that is used solely for sharing videos is

Options:

A.

Google.


B.

Facebook.


C.

YouTube.


D.

Twitter.


E.

LinkedIn.


Expert Solution
Questions # 6:

Individuals can choose to purchase Microsoft stand-alone software packages such as the Home and Student versions of Word, Excel, and PowerPoint for $119.99 each. However, they may choose to purchase the Office Home and Student 2010 suite, which has all of these applications in the same package for a price of $149.99. Microsoft is using a __________ pricing strategy.

Options:

A.

penetration


B.

prestige


C.

bundle


D.

odd-even


E.

standard mark-up


Expert Solution
Questions # 7:

Fly, a manufacturer of indoor and outdoor heaters, has production facilities that are not running at their full capacity because of piled up inventory. Fly offers a discount to retailers who purchase heaters while the weather is still warm, because the cold months are still at least three months away. Based on historical sales data, Digimart, a retailer, picks up 200 heaters from Fly at a discount of 30% on the usual price. This scenario is an example of a(n) _____.

Options:

A.

noncumulative quantity discount


B.

quantity discount


C.

slotting allowance


D.

cash discount


E.

seasonal discount


Expert Solution
Questions # 8:

Which of the following commodities is most likely to be bought through habitual decision making?

Options:

A.

Motorcycles


B.

Cheeseburgers


C.

Coffee machines


D.

Kitchen chimneys


E.

Dresses


Expert Solution
Questions # 9:

MN Corp., a retailer, wished to open a new store in a suburb. In order to obtain data relating to consumer behavior, competition, and other relevant information, the company employed Am Research, a market research firm. In this scenario, the data collected and presented by Am Research would be known as _____.

Options:

A.

mined data


B.

panel data


C.

internal data


D.

syndicated data


E.

scanner data


Expert Solution
Questions # 10:

Empowerment of employees helps to address the delivery gap because:

Options:

A.

employees directly involved with the customer can respond effectively at the moment the problem occurs.


B.

customers appreciate it when everyone in the delivery chain has the same level of authority.


C.

management then doesn't need to devote time and energy to resolving service delivery problems.


D.

employees spend less time resolving problems than managers would.


E.

the major decisions in running a business are taken by lower-level employees and not the senior management.


Expert Solution
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