Pass the Salesforce Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant Questions and answers with CertsForce

Viewing page 6 out of 8 pages
Viewing questions 51-60 out of questions
Questions # 51:

An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

Options:

A.

Run a segmentation rule based on the Marketing Cloud Account Engagement campaign


B.

Run an automation rule based on the Marketing Cloud Account Engagement campaign


C.

Look for the original list based on the Marketing Cloud Account Engagement campaign


D.

Run a dynamic list based on the Marketing Cloud Account Engagement campaign


Expert Solution
Questions # 52:

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.

What is the optimal use case to segment these prospects?

Options:

A.

Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."


B.

Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".


C.

Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".


D.

Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".


Expert Solution
Questions # 53:

How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

Options:

A.

10 minutes


B.

2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce


C.

1 hour


D.

4 hours


Expert Solution
Questions # 54:

LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

Options:

A.

Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin


B.

Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin


C.

Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin


D.

Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin


Expert Solution
Questions # 55:

A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.

How should this goal be achieved in Marketing Cloud Account Engagement?

Options:

A.

Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.


B.

Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.


C.

Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.


D.

It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.


Expert Solution
Questions # 56:

LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

Options:

A.

Page action


B.

Custom redirect


C.

Completion action


D.

Automation rule


Expert Solution
Questions # 57:

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.

Which audience would gain the maximum benefit from receiving a guide?

Options:

A.

Prospects at the bottom of the funnel — actively deciding between vendors.


B.

Prospects at the top of the funnel — newly sourced from a tradeshow.


C.

Prospects at the middle of the funnel — interacting with blog content only.


D.

Prospects who have transitioned out of the funnel — with a recently closed deal.


Expert Solution
Questions # 58:

Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

Options:

A.

Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than:: 100, Action:: add to list.


B.

Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list


C.

Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list


D.

Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list


Expert Solution
Questions # 59:

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

Options:

A.

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).


B.

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.


C.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.


D.

Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.


Expert Solution
Questions # 60:

Which actions can be achieved with completion actions? [Choose three answers]

Options:

A.

Assign to queue


B.

Notify account owner


C.

Set profile


D.

Increment prospect field value


Expert Solution
Viewing page 6 out of 8 pages
Viewing questions 51-60 out of questions