LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?
Prospects at the bottom of the funnel — actively deciding between vendors.
Prospects at the top of the funnel — newly sourced from a tradeshow.
Prospects at the middle of the funnel — interacting with blog content only.
Prospects who have transitioned out of the funnel — with a recently closed deal.
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