Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Questions Free Practice Test

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Questions # 41:

You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

Options:

Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP

Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President

Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP

Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP

Expert Solution

Questions # 42:

LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

Options:

Monitor no of visitors, social post enagements and natural search reports month over month

Monitor no of visitors, form conversion and email click-through rate reports month over month

Monitor no of prospects, social post enagements and paid search reports month over month

Monitor no of prospects, form submission and email open rate reports month over month

Expert Solution

Questions # 43:

LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.

Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?

Choose 2 answers

Options:

Associate visitor activity to a prospect on form submission.

Track the prospect's click path through the website's content.

Capture complete demographic information about an anonymous visitor.

Trigger page actions to occur when a prospect visits a certain URL.

Expert Solution

Questions # 44:

LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

Options:

Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.

Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.

Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.

Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.

Expert Solution

Questions # 45:

LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.

What could LenoxSoft marketers create for each region to meet this requirement?

Options:

Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the

North American BUs.

Multiple tracker domains within each BU that are country specific. Apply country relative tracker

domains to assets delivered in each country.

A tracker domain that is not specific to any given region or country and apply it to the assets used

in both the European and North American BUs.

A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

Expert Solution

Questions # 46:

LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.

How should this be set up?

Options:

Configure Users > Send daily visitor activity emails by state

Configure Users > Send daily prospect activity emails by owner

Configure Users > Send Salesforce Engage report emails by team

Configure Users > Send starred prospect activity alerts by owner

Expert Solution

Questions # 47:

LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

Options:

Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.

That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.

Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your

Expert Solution

Questions # 48:

Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

Options:

Test list

Static list

Static list or Dynamic, both list can be used

Dynamic list

Expert Solution

Questions # 49:

What is true about custom redirects? [Choose two answers]

Options:

When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.

Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.

When a visitor converts to a prospect completion actions on a custom redirect will trigger

Custom redirects are great for linking to files or pages you do not host.

Expert Solution

Questions # 50:

What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

Options:

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

PI Enable explicit bot protecting using reCAPTCHA

Include "Not you?" link to allow visitors to reset the form

Disable autoresponder emails on this form

Expert Solution

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