Pass the Salesforce Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant Questions and answers with CertsForce

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Questions # 31:

LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement. They have record of which prospects have hard bounced within the last 6 months.

What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

Options:

A.

Ensure the Do Not Email field on the prospects is selected.


B.

Add the prospects to a "Bounced Prospects" list for suppression.


C.

Send the prospects an email to see if their email addresses are valid.


D.

Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.


Expert Solution
Questions # 32:

LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

Options:

A.

LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.


B.

LenoxSoft added location based criteria


C.

LenoxSoft must add prospect to a dynamic list


D.

LenoxSoft uses location based scoring categories .


Expert Solution
Questions # 33:

LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

Options:

A.

Salesforce Engage and CRM Visible List


B.

Static Public List and Automation Rule


C.

Email Preference Center and Static Public List


D.

Email Preference Center and Dynamic Public List


Expert Solution
Questions # 34:

LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.

Which two benefits of email authentication should be discussed with the IT manag

Choose 2 answers

Options:

A.

Authentication provides legal protection against email abuse complaints.


B.

Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.


C.

Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.


D.

Authentication ensures the company's sending IP will not appear on blocklists.


Expert Solution
Questions # 35:

Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?

Choose 3 answers

Options:

A.

Landing Pages


B.

Social Posts


C.

Layout Templates


D.

List Emails


E.

Content Files


Expert Solution
Questions # 36:

LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

Options:

A.

Export the submission report & Import


B.

Run completion Action on form Request a demo with action assign to user


C.

Run completion Action on form Request a demo with action notify Admin


D.

Run an automation rule to assign based on the « Request demo » Submission & prospect status field


Expert Solution
Questions # 37:

"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.

What two options could be implemented to prevent empty field values from appearing in the email?

Choose 2 answers

Options:

A.

Define default mail merge values for fields


B.

Use HML conditional logic statements


C.

Use HML merge field modifiers


D.

Define page actions to replace field values


Expert Solution
Questions # 38:

When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

Options:

A.

Use Salesforce's value


B.

Use Marketing Cloud Account Engagement's value


C.

Use the most recently updated record


D.

All of the above


Expert Solution
Questions # 39:

How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Options:

A.

Send using the form's completion actions.


B.

Send using an automation rule


C.

Use a dynamic list to use as a recipient list on an email send.


D.

Send using a segmentation rule.


Expert Solution
Questions # 40:

Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

Options:

A.

Sales Manager


B.

Marketing


C.

Administrator


D.

Sales User


Expert Solution
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