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  5. Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Questions and Answers

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Viewing questions 11-20 out of questions
Questions # 11:

"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.

What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

Options:
A.

Create an automation rule with rules to segment the prospects and actions send the emails

B.

Create a list using a segmentation rule, then use completion actions on a form for the actions

C.

Create a static list to segment the prospects, and then schedule email list sends with completion actions

D.

Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

Expert Solution
Questions # 12:

A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).

How should the marketing user handle this task?

Options:
A.

Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

B.

Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.

C.

Create the form in the first BU, then export the form and import it into each of the other two BUs.

D.

Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.

Expert Solution
Questions # 13:

LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

Options:
A.

Use individual email test

B.

Use multivariate test & Review email preview

C.

Use rendering test and send to Test List

D.

Use A/B test

Expert Solution
Questions # 14:

Select available User Roles

Options:
A.

Administrator

B.

Sales User

C.

Marketing Manager

D.

CD Marketing

E.

Sales

F.

Sales Manager

Expert Solution
Questions # 15:

Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

Options:
A.

Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.

B.

Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.

C.

Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.

D.

Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.

Expert Solution
Questions # 16:

LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

Options:
A.

Einstein Lead Score

B.

Einstein Campaign Insights

C.

Marketing Cloud Account Engagement Business Units

D.

Einstein Behavior Scoring

Expert Solution
Questions # 17:

How many Engagement Programs can run at one time

Options:
A.

Always 100

B.

Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

C.

Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

D.

Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100

Expert Solution
Questions # 18:

What is true about the Salesforce connector [Choose two answers]

Options:
A.

When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.

B.

You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment

C.

Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement

D.

Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.

Expert Solution
Questions # 19:

With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

Options:
A.

Click Through rate

B.

Email Complain Rate

C.

HTML Open Rate

D.

Spam complaints.

Expert Solution
Questions # 20:

LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

Options:
A.

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List

B.

Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field:: engagement:: engaged :: Action of:: Remove from list

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if:: Add to List

C.

Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List

Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list

D.

Create an automation rule : Prospect custom field [Engagement] is blank | Add to List

Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list

Expert Solution
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