Pass the Salesforce Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant Questions and answers with CertsForce

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Questions # 71:

LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.

Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

Options:

A.

Set the sender of the email as a specific user.


B.

Set the sender of the email as a custom CRM user.


C.

Set the sender of the email as the account owner.


D.

Set the sender of the email as the assigned owner.


Expert Solution
Questions # 72:

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.

What next steps should decrease the transition time?

Options:

A.

Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.


B.

Refine scoring and grading models to only give the Sales team the most qualified leads.


C.

Improve lead qualification efficiency by using automation rules to pass leads over to Sales.


D.

Create lead nurturing programs to help the Sales team nurture leads until their deals close.


Expert Solution
Questions # 73:

LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

Options:

A.

Install the Salesforce AppExchange Package and verify the Salesforce connector


B.

Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies


C.

Export all the data and assets from the existing tool


D.

Salesforce Connector User has 'Read1 permission to the custom object


Expert Solution
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