Pass the Salesforce Marketing Cloud Consultant CRT-550 Questions and answers with CertsForce

Comprehensive and Detailed Explanation:

The correct answer is C — Deployment Manager.

Deployment Manager is a tool in Salesforce Marketing Cloud that helps move assets (like Automations, Data Extensions, Journeys) between Business Units or accounts.

It provides packaging and deployment functionality similar to Change Sets in Salesforce Core.

It simplifies the transfer of assets, speeding up the development-to-production process.

❌ Why others are wrong:

A: Configuration Manager is used for viewing and managing configuration settings, not for deploying assets.

B: Change Sets are a Salesforce CRM feature — not available in Marketing Cloud.

D: Ant Migration Tool is for Salesforce CRM metadata, not Marketing Cloud.

Exact Extract from Salesforce Official Documentation:

Salesforce Help — Deployment Manager Overview:

"Deployment Manager in Marketing Cloud is used to package and deploy assets between accounts and business units. It simplifies migration for assets like Automations, Journeys, and Data Extensions."

(Source: https://help.salesforce.com/s/articleView?id=sf.mc_deployment_manager_overview.htm )

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When using Marketing Cloud Connect, sending from Email Studio requires that sends use Data Extensions placed inside the "Salesforce Data Extensions" folder. This folder ensures proper syncing of tracking data back to Sales Cloud.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Salesforce Data Extensions

→ "For sends intended to sync tracking data back to Sales Cloud, you must place the Sendable Data Extensions into the Salesforce Data Extensions folder."

Source: Salesforce Marketing Cloud Connect Implementation Guide

→ "Data Extensions used for Salesforce-connected sends must be stored under Salesforce Data Extensions."

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Since immediate ingestion is not required and there are potentially thousands of records per minute, the most efficient and scalable method is to aggregate the data in a daily export file and then import it via Automation Studio from the SFTP location.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Best Practices for Large Data Imports

→ "For high-volume data collection scenarios where real-time processing is not required, use daily bulk file imports through SFTP and schedule Automation Studio activities."

Source: Salesforce Help – Automation Studio Import Activities

→ "Use Automation Studio Import Activities to bring in large amounts of data from Enhanced FTP locations on a scheduled basis."

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Comprehensive and Detailed Explanation:

The correct answer is C — Data Extract Activity.

Specifically, a Tracking Extract (a type of Data Extract) can pull all Not Sent events within the past 24 hours.

After extracting, the data can be moved to SFTP via a File Transfer Activity.

❌ Why others are wrong:

A: Report Definition Activity runs standard reports — it doesn't create extract files for automation.

B: SendLog Extract extracts SendLog DEs, not Not Sent tracking events.

D: SQL Query Activity manipulates DE data but doesn't extract system event data directly.

Exact Extract from Salesforce Official Documentation:

Salesforce Help — Data Extract Activity Overview:

"Data Extract Activities allow you to retrieve tracking event data such as Sends, Deliveries, Bounces, Not Sent, Opens, Clicks, etc. Use a Tracking Extract type to pull these events into a file for export."

(Source: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_extract_activity.htm )

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Comprehensive and Detailed Explanation:

The correct answer is C — An external system to receive and confirm callback and subscriptions.

Marketing Cloud’s Transactional Messaging API supports Event Notification Service (ENS), where an external endpoint (callback URL) can subscribe to event notifications like “Not Sent.”

You need an external system capable of receiving real-time POST messages (JSON format) from Marketing Cloud and sending 2xx HTTP status responses to confirm receipt.

❌ Why others are wrong:

A: There is no "Not Sent Notification activity" inside Transactional Journeys — it’s API-based event notifications.

B and D: Datorama and Interaction Studio are analytics and personalization tools, not real-time event handling systems.

Exact Extract from Salesforce Official Documentation:

Salesforce Help — Transactional Messaging Event Notification Service:

"An external system must be configured to subscribe to notifications and must be capable of responding to callbacks with an HTTP 2xx status. Event types include Sent, Delivered, Not Sent, etc."

(Source: https://help.salesforce.com/s/articleView?id=sf.mc-transactional-api-event-notifications.htm )

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The Ad Campaign Activity in Journey Builder requires the use of Advertising Studio. Advertising Studio allows marketers to orchestrate cross-channel advertising (including Facebook, Google, LinkedIn ads) and synchronize audiences from Marketing Cloud directly into advertising platforms.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Advertising Studio Overview

→ "Advertising Studio enables marketers to activate audiences across Facebook, Google, LinkedIn, and other platforms via the Ad Campaign Activity in Journey Builder."

Source: Salesforce Help – Journey Builder Activities

→ "To use the Ad Campaign Activity in Journey Builder, Marketing Cloud users must enable and configure Advertising Studio."

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For a simple segmentation strategy, using a List model combined with Groups (filtered or random) is the easiest approach. Lists are simpler than Data Extensions, require less setup, and Groups allow basic segmentation directly in Email Studio or Journey Builder for Single Send Journeys.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Lists and Groups Overview

→ "Lists are ideal for marketers who need simple audience management. Groups (filtered or random) can be used for segmentation without advanced data modeling."

Source: Salesforce Help – Single Send Journeys

→ "Use Single Send Journeys with Groups to deliver a quick, straightforward email send without complex segmentation logic."

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Comprehensive and Detailed Explanation:

Correct answers are C and D.

C — Shipment object must have a Lookup relationship to either Lead or Contact to map and trigger the send to the correct subscriber.

D — An Apex Trigger must be created on the Shipment object to fire the Triggered Send via the Marketing Cloud Connect package.

❌ Why others are wrong:

A: It does not matter if the Shipment is visible on the Account Related List.

B: A Lookup relationship (not necessarily Master-Detail) is needed. Master-Detail is not required.

Exact Extract from Salesforce Official Documentation:

Salesforce Help — Triggered Sends in Marketing Cloud Connect:

"To use Triggered Sends on custom objects, the object must include a Lookup field to Lead or Contact and must have an Apex Trigger to initiate the send based on changes to the object."

(Source: https://help.salesforce.com/s/articleView?id=sf.mc_co_triggered_sends_custom_objects.htm )

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