Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.
Which extension product should be enabled to use the Ad Campaign Activity?
The Ad Campaign Activity in Journey Builder requires the use of Advertising Studio. Advertising Studio allows marketers to orchestrate cross-channel advertising (including Facebook, Google, LinkedIn ads) and synchronize audiences from Marketing Cloud directly into advertising platforms.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help – Advertising Studio Overview
→ "Advertising Studio enables marketers to activate audiences across Facebook, Google, LinkedIn, and other platforms via the Ad Campaign Activity in Journey Builder."
Source: Salesforce Help – Journey Builder Activities
→ "To use the Ad Campaign Activity in Journey Builder, Marketing Cloud users must enable and configure Advertising Studio."
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