After implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.
Which configuration in Marketing Cloud should the customer verify?
A.
Report is saved in Standard Salesforce folder.
B.
Required profile attributes are properly mapped.
C.
Sendable Data Extension is saved in the Salesforce Data Extension folder.
D.
Email Address column is included in the report used for sending.
When using Marketing Cloud Connect, sending from Email Studio requires that sends use Data Extensions placed inside the "Salesforce Data Extensions" folder. This folder ensures proper syncing of tracking data back to Sales Cloud.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help – Salesforce Data Extensions
→ "For sends intended to sync tracking data back to Sales Cloud, you must place the Sendable Data Extensions into the Salesforce Data Extensions folder."
→ "Data Extensions used for Salesforce-connected sends must be stored under Salesforce Data Extensions."
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