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The best starting point when translating enterprise goals into actionable governance and management objectives is prioritized enterprise goals. The enterprise goals are the high-level statements of what an enterprise wants to achieve in terms of its mission, vision, values, strategy, etc. The enterprise goals are aligned with the stakeholder needs that reflect the expectations and requirements of various internal and external parties that have an interest or stake in the enterprise’s information and technology activities. The prioritized enterprise goals are the subset of enterprise goals that have been ranked according to their importance or urgency for the enterprise based on its context and needs. By starting with prioritized enterprise goals when translating them into actionable governance and management objectives, an enterprise can ensure that it focuses on the most critical aspects of its information and technology governance that support its strategy and objectives. This will also help to align its information and technology activities with its stakeholder needs34 References: 3: COBIT 2019 Framework: Introduction and Methodology: page 25-26 4: COBIT 2019 Design Guide: page 35-36

 A principle of a proper governance framework is that it should be based on a conceptual model. A conceptual model is “a representation of a system that uses concepts and ideas to form said representation” 8. A conceptual model helps to define the scope, purpose, structure, and content of a governance framework. It also helps to communicate the key concepts and relationships of a governance system to stakeholders. COBIT is based on a conceptual model that consists of three maincomponents: the governance system, the governance components, and the design factors9. References: 8: https://en.wikipedia.org/wiki/Conceptual_model  9: COBIT 2019 Framework: Introduction and Methodology, page 26

The initial scope of a governance system is the extent and boundaries of the governance system that an enterprise intends to design and implement using COBIT 2019. The initial scope helps to define the focus and direction of the governance system design process, as well as the resources and efforts required for its implementation. One of the key considerations when determining the initial scope of a governance system is the compliance requirements faced by the enterprise. The compliance requirements are the laws, regulations, standards, guidelines, contracts, or agreements that an enterprise must comply with regarding its information and technology activities. The compliance requirements influence the level of control and assurance that an enterprise needs to demonstrate its adherence to the applicable rules and obligations. By considering the compliance requirements when determining the initial scope of a governance system, an enterprise can ensure that its governance system is appropriate for its context and objectives, and that it can effectively manage the potential impacts of non-compliance on its reputation, performance, value, and stakeholder trust.

 A governance or management objective always relates to a single process. A governance or management objective is a desired outcome or result of a governance or management activity for information and technology. A process is a set of interrelated or interacting activities that transform inputs into outputs. A process can be described by its purpose, goals, practices, activities, inputs, outputs, roles, metrics, etc. A governance or management objective always relates to a single process by defining its purpose and goals, as well as providing guidance on how to perform it effectively and efficiently.12 References: COBIT 2019 Framework: Introduction and Methodology, COBIT 2019 Framework: Governance and Management Objectives

A focus area describes a specific governance topic, domain or issue that can be addressed by a collection of governance and management objectives and their components. A focus area provides guidance on how to apply COBIT to a specific business driver or pain point, such as digital transformation, cybersecurity, privacy, or business continuity. A focus area can also provide guidance on how to align COBIT with other standards, frameworks or regulations. A focus area is based on the COBIT 2019 Design Guide3, page 19. References: 3: COBIT 2019 Design Guide | Digital | English

The pursuit of continuous improvement is the most essential attribute of the highest process capability level (Level 5). A process capability level is a measure of how well a process or activity is performed in terms of effectiveness, efficiency, completeness, reliability, etc. A process capability level can range from 0 (incomplete) to 5 (optimizing). Level 5 (optimizing) means that the process continuously improves its performance through both incremental and innovative improvements. The pursuit of continuous improvement is the most essential attribute of Level 5, as it implies that the process is constantly monitored, evaluated, learned from, and enhanced.14 References: CMMI for Development, Version 1.3, CMMI Institute - Capability Maturity Model Integration

Selecting an implementation method is the final action before completing the design of an IT governance system. An IT governance system is a set of components that provide direction, oversight, evaluation, monitoring, assurance, etc., for an enterprise’s information and technology. The design of an IT governance system involves several steps or actions that help to customize and tailor the system to the specific needs and context of the enterprise. These steps or actions include defining design factors, defining focus areas, defining current state, defining target state, identifying gaps and improvement opportunities, defining roadmap and priorities, etc. Selecting an implementation method is the final action before completing the design of an IT governance system because it helps to determine how the system will be put into practice, what resources and activities are needed, what challenges and risks are expected, etc.12 References: COBIT 2019 Framework: Introduction and Methodology, COBIT 2019 Design Guide: Designing an Information and Technology Governance Solution

To gain the greatest benefit from the COBIT framework, a stakeholder should have a certain level of experience and a thorough understanding of the entire enterprise. A stakeholder is a person or group that has an interest or concern in an enterprise’s activities or outcomes. Examples of stakeholders are board members, executives, managers, employees, customers, suppliers, regulators, etc. To gain the greatest benefit from the COBIT framework, a stakeholder should have a certain level of experience in I&T governance or management practices, as well as a thorough understanding of the entire enterprise’s vision, mission, values, goals, objectives, strategies, processes, culture, etc. This would help them to apply the COBIT framework effectively and efficiently to their specific context and needs.1 References: COBIT 2019 Framework: Introduction and Methodology, [COBIT 2019 Framework: Stakeholder Needs]