An enterprise has been consistently growing over the years and has decided to adapt the COBIT framework from the growth perspective of the balanced scorecard dimensions. Which of the following enterprise goals is MOST relevant to select?
An enterprise that has been consistently growing over the years and has decided to adapt the COBIT framework from the growth perspective of the balanced scorecard dimensions should select product and business innovation as one of its most relevant enterprise goals. The balanced scorecard is a tool that translates strategic objectives into four dimensions: financial, customer, internal, and growth. The growth dimension focuses on how the enterprise can create new products or services, enter new markets, or improve its processes or capabilities to achieve long-term success. Product and business innovation is one of the 17 enterprise goals defined in COBIT 2019, which describe the outcomes that an enterprise wants to achieve from its use of information and technology. This goal relates to enhancing customer satisfaction and loyalty by providing innovative solutions that meet their needs and expectations. The answer is based on the COBIT 2019 Framework 5 , page 38. References: 5 : COBIT 2019 Framework | Digital | English
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