Pass the Salesforce Marketing Cloud Consultant Marketing-Cloud-Consultant Questions and answers with CertsForce

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Questions # 31:

Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys in each environment prior to launching in production.

Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

Options:

A.

Configuration Manager


B.

Change Sets


C.

Deployment Manager


D.

Ant Migration Tool


Expert Solution
Questions # 32:

Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.

What solution should they use?

Options:

A.

Automation Studio and Interaction Builder


B.

Journey Builder


C.

Automation Studio


D.

Automation Studio and Journey Builder


Expert Solution
Questions # 33:

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.

How could they accomplish this?

Options:

A.

Check the "Include Replies as Attachments" box in the RMM settings.


B.

Use RMM dynamic content blocks to render the email reply body.


C.

Query the RMM data view for the reply body and reference it from a data extension.


D.

Use RMM personalization strings to render the email reply body.


Expert Solution
Questions # 34:

A marketer wants to capture open-ended feedback from customers via SMS and write it to a Data Extension.

How could MobileConnect be used to accomplish this?

Options:

A.

Use a vote/survey message template to capture the response.


B.

Use an outbound message template with embedded AMPscript to capture the response.


C.

Use a text-response message template with embedded AMPscript to capture the response.


D.

Use an info capture message template to capture the response.


Expert Solution
Questions # 35:

For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.

Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

Options:

A.

Journey Builder Decision Splits provide a method to access data of Tokenized data natively.


B.

Personalization Strings still allow PII to be displayed within an email.


C.

Service Level Agreements for email sends are unsupported with the inclusion of outside servers.


D.

Tokenized Sending should be combined with field-level data encryption for additional security.


Expert Solution
Questions # 36:

Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.

Which two options could be recommended? (Choose 2 answers)

Options:

A.

Leverage personalization strings within the email template to pull in language-specific content.


B.

Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.


C.

Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.


D.

Leverage Enhanced Dynamic Content blocks within Content Builder to create language-specific emails.


Expert Solution
Questions # 37:

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.

Which solution should they use?

Options:

A.

Keyword opt-in and SMS Messaging


B.

Smart Capture and Triggered email messaging


C.

CloudPages opt-in to Event Journey


D.

Existing Email Event Notification Subscription


Expert Solution
Questions # 38:

Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.

Which solution should capture the new subscribers?

Options:

A.

Smart Capture form on website


B.

Salesforce Triggered Sends


C.

File import to data extension


D.

Batch file dropped to SFTP


Expert Solution
Questions # 39:

Northern Trail Outfitters wants to send a special discount offer to engaged customers on their email list.

What should be resolved prior to generating the audience?

Options:

A.

What the offer will be


B.

When to send the email


C.

Who the offer comes from


D.

How to determine engagement


Expert Solution
Questions # 40:

Northern Trail Outfitters wants to have a periodic, dynamic newsletter sent to a set data extension, but the data in this data extension will be regularly updated, and the subscribers inside could be removed/added multiple times.

What option should speed up the delivery while meeting these criteria?

Options:

A.

Journey that allows re-entry after exiting


B.

Scheduled Automation utilizing Triggered Send Emails


C.

Scheduled Automation using a Send Activity


D.

Single Send Journey


Expert Solution
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