The correct answer is D — How to determine engagement.
Before you can generate a targeted audience for a campaign (like a discount), you must clearly define what "engaged" means (e.g., opened 2+ emails in 30 days, clicked 1+ email, etc.).
Only after you define engagement criteria can you accurately query or filter your audience.
❌Why others are wrong:
A, B, and C are campaign details, but none impact how you technically define and segment the audience itself.
Exact Extract from Salesforce Official Documentation:
Salesforce Help — Audience Segmentation Planning:
"Clearly define segmenting criteria (e.g., engagement behavior) prior to audience selection to ensure correct targeting."
Chosen Answer:
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