Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
A (Keyword opt-in and SMS Messaging)is ideal because attendees can text a keyword to opt-in, and SMS provides instant, mobile-friendly, time-sensitive alerts like safety notifications or room changes.
❌Why Others Are Incorrect:
B: Email and Smart Capture are too slow for live event updates.
C: CloudPages require internet access and form submission — not practical for quick opt-ins at live events.
D: Existing email subscriptions are static, not event-specific or real-time.
Exact Extract:
Salesforce Help:MobileConnect Keyword Setup
"Keywords enable mobile users to opt in to receive SMS messages. MobileConnect supports using keywords for event-specific opt-ins."
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