Pass the Pegasystems Pega Decisioning Consultant PEGAPCDC87V1 Questions and answers with CertsForce

Next-Best-Action Communication: Effective Next-Best-Action communication is both contextual and timely.

Contextual: Ensures that the actions or offers presented are relevant to the customer's current situation and preferences.

Timely: Ensures that the actions or offers are presented at the most appropriate time for maximum impact and engagement.

Pega Customer Decision Hub can be applied to various types of decisions, including determining how to retain a customer. It leverages decision management and AI technologies to analyze customer data, predict behaviors, and recommend personalized actions that can help improve customer retention and satisfaction.

 Requirement for Total Revenue Calculation:

MyCo needs to calculate the total revenue of three new actions over a specified period.

The goal is to aggregate the revenue generated by these actions.

 Use of Group By Component:

The Group By component is used to aggregate data based on specified properties.

In this scenario, it can be configured to sum the revenue of the three new actions.

 Configuration Steps:

Configure a single Group By component to group the actions by their identifiers.

Use the aggregation function within the Group By component to calculate the sum of the revenue for the grouped actions.

 Efficiency and Simplicity:

Using a single Group By component simplifies the strategy by avoiding redundancy.

It ensures that all actions are considered in a single aggregation process, providing an accurate total revenue calculation.

 Verification from Pega Documentation:

According to Pega's guidelines, a single Group By component can efficiently compute total values such as revenue by grouping and aggregating data.

Correct Order of Implementation:

Create a change request

Define action details and engagement policies

Rank the change request

Perform persona testing

Approve the change request

Complete and deploy the revision

Step by Step Comprehensive Detailed Explanation with References:

Create a change request:

The first step is to create a change request within the Business Operations Environment. This involves initiating a request for the new offer and specifying what needs to be changed or added.

 Understanding the Decision Table:

The decision table provided returns a label based on a customer's credit score and average balance.

The rules are evaluated in order, and the first matching rule determines the result.

 Evaluating the Customer Data:

The customer has a credit score of 115 and an average balance of 15000.

We will evaluate each row of the decision table to see where these values fit.

 Rule Evaluation:

First Rule: Credit Score >= 130 and Average Balance >= 30000

Customer's Credit Score: 115 (not >= 130)

This rule does not match.

Second Rule: Credit Score >= 110 and Average Balance >= 20000

Customer's Credit Score: 115 (>= 110) but Average Balance: 15000 (not >= 20000)

This rule does not match.

Third Rule: Credit Score >= 90 and Average Balance >= 10000

Customer's Credit Score: 115 (>= 90) and Average Balance: 15000 (>= 10000)

Both conditions match, so the result is "C".

Fourth Rule: Credit Score >= 70 and Average Balance >= 1000

This rule is not evaluated because the previous rule matched.

 Conclusion:

According to the decision table, the result for a customer with a credit score of 115 and an average balance of 15000 is "B".

 Action Availability Configuration: To ensure that a specific action is not selected for any customers, you need to set its availability to "Never." This setting ensures that the action will not be available for selection in any campaign or strategy, effectively preventing its use.

 Implementation: Navigate to the action configuration settings and set the availability to "Never." This will ensure that the action is not picked up by the decision strategy or any outbound run.

 Introduction to Group By and Filter Components:

The Group By component groups data based on specified properties, allowing aggregation of data points.

The Filter component is used to include or exclude actions based on specific criteria.

 Dotted Line Relationship:

In Pega's visual strategy canvas, a dotted line between two components indicates a reference relationship rather than a direct data flow.

When a dotted line connects a Group By component to a Filter component, it signifies that the Filter component is using a property defined or aggregated in the Group By component.

 Functionality Explanation:

For example, if the Group By component aggregates customer data by region, the Filter component can then use this aggregated data to filter actions for specific regions.

This relationship ensures that the filtering process considers the aggregated data, making the decision strategy more dynamic and contextually aware.

 Verification from Pega Documentation:

As outlined in Pega's documentation, a dotted line signifies that the Filter component references a property from the Group By component, enabling more complex and accurate decision-making processes.

The condition that possibly prevents Anna from seeing the new Rewards card offer is "Eligibility." Since Anna already holds a higher value card, Premier Rewards, the eligibility criteria might exclude her from receiving offers for the Rewards card. This ensures that customers are not offered products that are less relevant or valuable compared to what they already have.

Requirement Analysis: U+ Bank wants to display a specific credit card offer (Standard Card) to every customer who logs in to the bank website using Pega Customer Decision Hub.

Identify Mandatory Artifacts: To implement this requirement in Pega Customer Decision Hub, certain artifacts are necessary:

Business Structure: This defines the business hierarchy in Pega CDH, such as issues and groups. For this scenario, a relevant business issue and group must be defined (e.g., Credit Cards -> Standard Card).

To determine which of the new credit card offers (Diamond, Platinum, and Gold) will be the best performing action, the Action Distribution Report is used. This report helps in running a distribution test to analyze how the different offers are being distributed among the customer base, providing insights into which offer might perform the best based on initial distribution and eligibility criteria.