Next-Best-Action Communication: Effective Next-Best-Action communication is both contextual and timely.
Contextual: Ensures that the actions or offers presented are relevant to the customer's current situation and preferences.
Timely: Ensures that the actions or offers are presented at the most appropriate time for maximum impact and engagement.
[Reference: Pega's documentation emphasizes the importance of contextual and timely communications in achieving successful customer engagements., ]
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