The ideation phase in SAP Design Thinking is centered on generating a wide range of creative ideas and possibilities. Here’s why the correct answer is D:
Creating choices (D):Ideation is about divergent thinking—exploring as many ideas as possible without judgment. SAP emphasizes creating choices to encourage innovation and ensure that teams consider multiple solutions before narrowing down options.
Incorrect Options:
A. Defining choices:Defining choices occurs later in the process, during the prototyping or testing phases, when ideas are refined and evaluated.
B. Limiting choices:Limiting choices contradicts the purpose of ideation, which is to expand possibilities rather than constrain them.
C. Making choices:Making choices happens during the convergence phase, after ideation, when teams select the most promising ideas to prototype and test.
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