Includingextreme usersin 360° research is a powerful technique for uncovering unique perspectives and innovative ideas. Extreme users represent individuals who experience the problem in an exaggerated or unconventional way, offering valuable insights that might be overlooked when focusing solely on average users. Below is a detailed explanation of the correct answers:
Definition:Extreme users often encounter challenges or use products in ways that highlight unmet needs or opportunities for innovation.
Why it’s a goal:
Their unconventional behaviors and perspectives can inspire creative solutions that benefit a broader audience.
SAP Design Thinking methodology encourages teams to explore extreme users to uncover hidden patterns and generate breakthrough ideas.
[Reference:SAP highlights the value of extreme users in providing fresh insights that challenge assumptions and drive innovation., , 2. To Include a Diverse Set of Users (Correct - D)Definition:Including extreme users ensures that the research captures a wide range of experiences and viewpoints., Why it’s a goal:, Diversity in user representation enriches the understanding of the problem space and ensures that solutions are inclusive and adaptable., SAP Design Thinking methodology emphasizes the importance of inclusivity in research to address the needs of all stakeholders., Reference:SAP recommends engaging diverse user groups to ensure comprehensive problem-solving., , Why the Other Options Are IncorrectA. To Keep the Project Sponsors Satisfied (Incorrect)Reason:While stakeholder satisfaction is important, it is not the primary goal of including extreme users in research., Explanation:The focus of engaging extreme users is on uncovering insights, not on meeting sponsor expectations., Reference:SAP Design Thinking methodology prioritizes user-centricity over stakeholder satisfaction in research activities., C. To Reduce the Number of Interviews (Incorrect)Reason:Including extreme users does not reduce the number of interviews; it expands the scope of research to include additional perspectives., Explanation:Extreme users are interviewed alongside other user groups to ensure a holistic understanding of the problem., Reference:SAP Design Thinking methodology advocates for thorough research, regardless of the number of interviews required., , ]
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