The 360° research phase is a cornerstone of the Empathize stage in Design Thinking. Its primary goal is to deeply understand the users' perspectives, behaviors, and needs. Here’s why the correct answer is C:
Why this is incorrect:Defining the problem occurs during the Define phase, not the Empathize phase. The 360° research phase focuses on gathering diverse insights about users, which will later inform the problem statement.
[: SAP Design Thinking methodology distinguishes between the Empathize phase (focused on understanding users) and the Define phase (focused on framing the problem)., , B. Make conclusions about the design of the solutionWhy this is incorrect:Conclusions about the solution design are drawn during the Ideation and Prototyping phases. The 360° research phase is dedicated to understanding users and their contexts, not proposing solutions., Reference: SAP emphasizes that solution design comes after thorough user research and problem definition., , C. Create empathy with potential users of the designed solutionWhy this is correct:The 360° research phase involves engaging with users through interviews, observations, and other methods to gain a holistic understanding of their experiences, challenges, and needs. This process builds empathy, which is essential for designing user-centric solutions., Reference: SAP Design Thinking methodology places a strong emphasis on empathy as the foundation of the entire process, ensuring that solutions are grounded in real user needs., , D. Find out if your first approaches are feasible and viableWhy this is incorrect:Evaluating feasibility and viability occurs during the Ideation and Prototyping phases, after potential solutions have been generated. The 360° research phase focuses solely on understanding users, not assessing solutions., Reference: SAP highlights that feasibility and viability assessments are part of later stages in the Design Thinking process., , ConclusionTo summarize, the key goal of the 360° research phase isto create empathy with potential users of the designed solution, enabling teams to design solutions that truly address user needs, ]
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