Salesforce Digital Engagement enables real-time customer interactions across various digital channels, including web chat, SMS, WhatsApp, Facebook Messenger, and more. This feature allows support agents to communicate with customers seamlessly, whether they're using computers or mobile devices.​

Key Features:

Omnichannel Support:Integrates multiple communication channels into a unified platform, ensuring consistent customer experiences.​

Real-Time Communication:Facilitates immediate interactions between customers and support agents, enhancing responsiveness.​

AI-Powered Chatbots:Utilizes Einstein Bots to handle routine inquiries, freeing up agents for more complex issues.​

Unified Agent Console:Provides agents with a consolidated view of customer interactions across all channels, improving efficiency.​

By implementing Digital Engagement, Universal Containers can meet its goal of providing real-time support to customers on their preferred devices and platforms.​