For a product classified as a "cash cow" in the BCG Growth-Share Matrix, the recommended strategy is to "take as much profit from the product as possible." Cash cows generate more cash than is needed to maintain their market share due to their high market share and low growth potential. Companies should invest minimal resources in these products while maximizing cash flow to support other areas of the business.
[Reference: Henderson, B. (1970). The Product Portfolio. BCG Perspectives, Boston Consulting Group., , , ]
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