PDMA Product Development Professional (NPDP) Certification Exam NPDP Question # 14 Topic 2 Discussion

PDMA Product Development Professional (NPDP) Certification Exam NPDP Question # 14 Topic 2 Discussion

NPDP Exam Topic 2 Question 14 Discussion:
Question #: 14
Topic #: 2

In the BCG Growh-State matrix cash-cow is defined as a product with high market share but low growth potential. What strategy should company adopt for this type of product?


A.

Take as much profit from the product as possible


B.

Sell the product while it is still making money


C.

Carry out a detailed analysis of the product, the competitors, and the market, leading to clear

strategy for the future of the product


D.

Make significaant investment in product improvements


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