The 1997 PDMA study on best practices in product development highlighted that organizations achieving significant sales from new products had a well-thought-out strategy driving their new product development. These organizations focus on strategic alignment, ensuring that new products fit within the broader business goals and market opportunities. This strategic approach leads to more effective and successful product launches, unlike a sole focus on speed to market or frequent organizational changes, which can result in misalignment and inefficiency. References: Griffin, A. (1997). PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices. Journal of Product Innovation Management.