The primary objective of implementing the process of managed innovation is to improve customer experience by identifying and realizing new opportunities for business value creation from information and technology. This process involves scanning the external environment for emerging trends and technologies, engaging with stakeholders to understand their needs and expectations, evaluating and prioritizing innovative ideas, and executing and monitoring innovation initiatives. The process is based on the COBIT 2019 Design Guide1, page 75. References: 1: COBIT 2019 Design Guide | Digital | English
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