AMA Professional Certified Marketer PCM Question # 134 Topic 5 Discussion

AMA Professional Certified Marketer PCM Question # 134 Topic 5 Discussion

PCM Exam Topic 5 Question 134 Discussion:
Question #: 134
Topic #: 5

In the early 1980s, typical round-trip coach air fares from the East Coast to London were over $500. Then Freddie Laker introduced the

People’s Express, a competing service into Newark at $350. Major airlines matched his price—and continued to do so until they drove

People’s Express out of business. Then prices shot back up to over $500. A lawsuit filed under the Sherman Act resulted in the judgment that the major airlines had explicitly tried to destroy a competitor. The experience of People’s Express is an example of __________ on the part of the major airlines.


A.

price fixing.


B.

price discrimination.


C.

deceptive pricing.


D.

predatory pricing.


E.

pricing constraints.


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