AMA Professional Certified Marketer PCM Question # 133 Topic 4 Discussion

AMA Professional Certified Marketer PCM Question # 133 Topic 4 Discussion

PCM Exam Topic 4 Question 133 Discussion:
Question #: 133
Topic #: 4

_____ is a popular positioning method because the relationship of price to quality is among the most important considerations for consumers when they make a purchase decision.


A.

Product attributes


B.

Value


C.

Symbols


D.

Brand image


E.

Competitor differentiation


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