Pass the CIMA CIMA Strategic E3 Questions and answers with CertsForce

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Questions # 51:

HHH is a mobile telecommunications provider in Country D. HHH presently offers telephone and text services at a price per unit (a unit is defined as 1 minute or 160 text characters). It provides Internet connection from handsets at a fixed fee per month. Select the appropriate strategic response to each of the industry developments listed below.

Question # 51


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Questions # 52:

An organization must acquire suitable hardware and software in order to implement a knowledge management strategy so that knowledge can be stored and communicated.

Which of the following would be appropriate systems to use in a knowledge management strategy? (Choose all that apply.)

Options:

A.

Intranet


B.

Local area network


C.

Social media


D.

Ledgers and journals


E.

Internet


F.

Groupware


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Questions # 53:

EEE is an international airline.

Indicate which of the following activities are 'primary' or 'support' in accordance with Porter's Value Chain.

Question # 53


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Questions # 54:

SSS is a large department store. It operates a chain of stores throughout Country Z. It offers a wide range of products, from cosmetics through to home furnishings.

 

SSS's Value Chain is presented below. 

 Question # 54

Which of the following generic strategies is being undertaken by SSS?

Options:

A.

Cost Leadership


B.

Differentiation


C.

Differentiation Focus


D.

Stuck in the middle


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Questions # 55:

Which of the following is NOT a common barrier to group-based collaboration within Organizations?

Options:

A.

Time


B.

Trust


C.

Territory


D.

Teams


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Questions # 56:

QQQ is Country M's largest supermarket with 40% of the market share. In addition it has opened several stores around the world in the last 10 years. One of the reasons for QQQ's success is its loyalty card. The loyalty card is used to gather information about the spending patterns of its customers. Around two billion pieces of information each week are captured and stored in an enormous data warehouse that can be accessed by QQQ and other selected large retail partners.

 

The information can be used to assess the success of new product launches as well as which demographics of customer are making the purchases. The system also allows QQQ to tailor its special offers to particular segments of the market and to predict the buying behaviour of its customers, which assists QQQ in procurement planning.

 

Which of the following best describes the activities outlined above for QQQ?

Options:

A.

Customer relationship management


B.

E-business


C.

Market segmentation


D.

Data mining


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Questions # 57:

PPP uses the Boston Consulting Group Matrix (BCG Matrix) to prioritise products for investment and divestment. PPP invests or divests according to the quadrant of the BCG Matrix that the product occupies.

 

Which TWO of the following quadrants might receive only as much investment as required to maintain PPP's relative market share?

Options:

A.

Stars


B.

Question marks


C.

Dogs


D.

Cash cows


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Questions # 58:

HHH intends to introduce a Balanced Scorecard to assist with its strategic policy formation and achievement of strategic plans. Which TWO of the following stakeholders are addressed by a Balanced Scorecard perspective?

Options:

A.

Shareholders


B.

National government


C.

Local government


D.

Managers


E.

Local residents


F.

Customers


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Questions # 59:

LLL is an international oil and gas exploration company. It is considering investing S300 million in developing new oil fields in Country D. For this it will need to obtain a license from the government of Country D.

These new oil fields will bring much wealth to Country D because a large proportion of the revenue from the production of oil will be paid to the government as part of the licensing agreement.

However, oil production in Country D will have some undesirable social effects, such as the threat of pollution, congestion to the roads and pressure on local amenities such as housing, electricity and clean water.

Which of the following approaches to stakeholder management should LLL NOT undertake in order to enter Country D?

Options:

A.

Issue free shares in a Joint Venture to develop oil fields to government ministers from Country D.


B.

Commit to improving the local amenities and roads as a part of the application for a license in Country D.


C.

Develop and circulate a promotional video showing the benefits enjoyed by other countries in which LLL operates.


D.

Undertake stakeholder mapping to identify the interests of the most powerful players in the decision to grant a license to LLL.


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Questions # 60:

Z is a medium-sized UK based accounting practice. Z operates a graduate training scheme. The trainees are given an induction and then placed on a three-year training programme designed to help develop professional skills and experience.

The training programme has been in existence for many years. However, there is no clear consensus amongst the partners of Z about what the trainees should be able to do on completion of the programme and therefore what the training programme should emphasize. This lack of clarity is affecting the morale and commitment of the trainees and significant numbers are failing the programme or leaving to join a rival firm.

Z's HR Department recognizes the need for committed and well motivated accountants to meet the increased expectations of clients and the competition from rival firms. The HR Department has identified changes to the training programme that can be implemented gradually through a series of initiatives.

Which TWO of the following statements regarding the change required in Z are correct? (Choose two.)

Options:

A.

Understanding which day-to-day behaviors to reinforce within the training programme, is about 'routines and rituals' according to the Cultural Web.


B.

The change would be classified as a 'revolutionary change' according to Balogum and Hope Hailey.


C.

The need to manage the competitive position is an example of an 'external direct trigger' for change.


D.

The plans to combat competition would be considered as a 'structure' factor according to the McKinsey 7 S model.


E.

The skills, abilities and competences of the organization's employee's are a 'hard' factor according to the McKinsey 7 S model.


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