CIMA E3 Strategic Management E3 Question # 75 Topic 6 Discussion

CIMA E3 Strategic Management E3 Question # 75 Topic 6 Discussion

E3 Exam Topic 6 Question 75 Discussion:
Question #: 75
Topic #: 6

PPP uses the Boston Consulting Group Matrix (BCG Matrix) to prioritise products for investment and divestment. PPP invests or divests according to the quadrant of the BCG Matrix that the product occupies.

 

Which TWO of the following quadrants might receive only as much investment as required to maintain PPP's relative market share?


A.

Stars


B.

Question marks


C.

Dogs


D.

Cash cows


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