Pass the SAP SAP Certified Associate C_C4H22_2411 Questions and answers with CertsForce

The Store Reporting dashboard in SAP Emarsys (via Smart Insight) includes:

Option C (Store Revenue):Correct. Total revenue per store is a key metric.

Option D (Store Purchases):Correct. Number of purchases per store is tracked.

Option E (Average Purchase Value):Correct. Average order value per store is available.

Option A:Incorrect. "New Store Revenue" isn’t a standard metric; it’s just "Store Revenue."

Option B:Incorrect. Refunds are not typically detailed in Store Reporting.The SAP Emarsys Help Portal under "Store Reporting" lists these metrics.References:SAP Emarsys Help Portal - "Smart Insight - Store Reporting" (https://help.emarsys.com/ ).

Below is the eighth batch of 10 questions (71-80) related to SAP Emarsys, with answers verified against official SAP Emarsys documentation as of March 07, 2025. Each question follows the requested format, including a comprehensive explanation and references to official SAP sources where applicable.

In SAP Emarsys’ block-based editor (e.g., Visual Content Editor or VCE), the link title attribute serves a specific purpose:

Option D:Correct. The link title attribute is used as a tooltip, appearing when a recipient hovers over the link in an email. This enhances user experience by providing additional context about the link destination.

Option A:Incorrect. The link title does not create a CTA; the CTA is typically the visible text or button, not the title attribute.

Option B:Incorrect. Link tracking is enabled by default in Emarsys via tracking parameters, not the link title attribute.

Option C:Incorrect. The link title is not displayed in reporting; reporting shows metrics like clicks based on the URL or link name, not the title attribute.The SAP Emarsys Help Portal under "VCE - Adding Links" confirms the link title’s role as a tooltip.References:SAP Emarsys Help Portal - "Visual Content Editor" (https://help.emarsys.com/ ).

For unique contact identification in SAP Emarsys:

Option A:Correct. Email address is a primary unique identifier, widely used.

Option C:Correct. External ID (e.g., CRM ID) is recommended for integration and uniqueness.

Option D:Correct. Emarsys internal ID ensures uniqueness within the platform.

Option B:Incorrect. Phone numbers can change or be non-unique (e.g., shared).

Option E:Incorrect. First and last names are not unique identifiers.The SAP Emarsys Help Portal under "Contact Management" recommends these identifiers.References:SAP Emarsys Help Portal - "Contact Management" (https://help.emarsys.com/ ).

This question pertains to SAP’s clean core strategy (more S/4HANA-focused but interpreted here):

Option A:Correct. Integrating clean core practices across processes ensures minimal customizations and standard adherence.

Option B:Correct. A strong organizational and technical foundation supports clean core transformations.

Option D:Correct. Release management ensures updates align with clean core principles.

Option C:Incorrect. While roles matter, a "process transformation office" is not a specific SAP principle.

Option E:Incorrect. Housekeeping is operational, not a guiding principle.The SAP Help Portal under "Clean Core" lists these principles, adapted here for context.References:SAP Help Portal - "Clean Core Strategy" (https://help.sap.com/ ).

Google Product Feed (GPF) integration in SAP Emarsys enhances product recommendations:

Option C:Correct. Multiple GPFs are supported for clients targeting multiple countries, allowing tailored feeds per region or market.

Option A:Incorrect. There’s no mention of the U.S. as a default locale; unsupported languages typically fall back to a client-defined default.

Option B:Incorrect. Multiple GPFs are supported regardless of language use, countering this statement.

Option D:Incorrect. Custom fields in GPF use a specific syntax, but "c_*" is not the standard format per Emarsys documentation (it’s more aligned with Google’s custom attributes).The SAP Emarsys Help Portal under "Google Product Feed" confirms support for multiple feeds.References:SAP Emarsys Help Portal - "Google Product Feed" (https://help.emarsys.com/ ).

In SAP Emarsys, when a segment is used as a recipient source for a Web Channel campaign, the segment is evaluated and refreshed at specific intervals to determine which contacts see the campaign:

Option A:Correct. The segment is refreshed when the Web Channel campaign is launched to ensure the initial set of recipients is accurate based on the segment criteria at that moment.

Option D:Correct. After launch, segments for Web Channel campaigns are refreshed daily by default to account for changes in contact data (e.g., new contacts meeting the segment criteria).

Option B and C:Incorrect. Hourly or every 2-hour refreshes are not standard for Web Channel campaigns. These frequencies might apply to real-time triggers or other channels (e.g., email personalization), but Web Channel segment refreshes are aligned with a daily cycle unless customized otherwise via advanced settings or API.The SAP Emarsys Help Portal under "Web Channel" and "Segmentation" sections confirms that segments are evaluated at launch and refreshed daily for active campaigns.References:SAP Emarsys Help Portal - "Web Channel Campaigns" (https://help.emarsys.com/ ).

Web Push campaigns in SAP Emarsys have specific rules:

Option C:Correct. TTL can be set up to 7 days, defining how long a notification remains valid if the browser is offline.

Option D:Correct. Recipient sources for Web Push are Automation, segments, or contact lists, aligning with campaign setup options.

Option A:Incorrect. Banner images depend on browser support (e.g., Chrome supports them, but not all browsers do universally).

Option B:Incorrect. Language support varies by browser implementation, not guaranteed across all systems.The SAP Emarsys Help Portal under "Web Push" confirms TTL and recipient options.References:SAP Emarsys Help Portal - "Web Push" (https://help.emarsys.com/ ).

A -1 audience size in Digital Ads indicates:

Option D:Correct. The audience is still being processed by Facebook, searching for matching profiles, and the size isn’t finalized yet.

Option A:Incorrect. Insufficient contacts would show a low number, not -1.

Option B:Incorrect. Multiple identifiers don’t inherently prevent size reporting.

Option C:Incorrect. A failed transfer would show an error, not -1.The SAP Emarsys Help Portal under "Digital Ads" explains -1 as a processing state.References:SAP Emarsys Help Portal - "Digital Ads" (https://help.emarsys.com/ ).

To view average purchase details for a contact:

Option D (Unified Customer Profile):Correct. This provides a detailed view of an individual contact, including average purchase metrics from Smart Insight data.

Option A:Incorrect. Predict Data Sources manages product feeds, not contact purchases.

Option B:Incorrect. Contact Analytics is aggregate, not individual-focused.

Option C:Incorrect. Customer Lifecycle shows trends, not specific averages per contact.The SAP Emarsys Help Portal under "Unified Customer Profile" confirms this feature.References:SAP Emarsys Help Portal - "Unified Customer Profile" (https://help.emarsys.com/ ).