In SAP Emarsys’ block-based editor (e.g., Visual Content Editor or VCE), the link title attribute serves a specific purpose:
Option D:Correct. The link title attribute is used as a tooltip, appearing when a recipient hovers over the link in an email. This enhances user experience by providing additional context about the link destination.
Option A:Incorrect. The link title does not create a CTA; the CTA is typically the visible text or button, not the title attribute.
Option B:Incorrect. Link tracking is enabled by default in Emarsys via tracking parameters, not the link title attribute.
Option C:Incorrect. The link title is not displayed in reporting; reporting shows metrics like clicks based on the URL or link name, not the title attribute.The SAP Emarsys Help Portal under "VCE - Adding Links" confirms the link title’s role as a tooltip.References:SAP Emarsys Help Portal - "Visual Content Editor" (https://help.emarsys.com/ ).
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