SAP Certified Associate - Implementation Consultant - SAP Emarsys C_C4H22_2411 Question # 13 Topic 2 Discussion
C_C4H22_2411 Exam Topic 2 Question 13 Discussion:
Question #: 13
Topic #: 2
You want to update your contact database. Which of the following options are recommended when itcomes to uniquely identifying contacts? Note: There are 3 correct answers to this question.
A.
Use email address.
B.
Use phone number.
C.
Use an external ID.
D.
Use an SAP Emarsys Customer Engagement internal ID.
Option A:Correct. Email address is a primary unique identifier, widely used.
Option C:Correct. External ID (e.g., CRM ID) is recommended for integration and uniqueness.
Option D:Correct. Emarsys internal ID ensures uniqueness within the platform.
Option B:Incorrect. Phone numbers can change or be non-unique (e.g., shared).
Option E:Incorrect. First and last names are not unique identifiers.The SAP Emarsys Help Portal under "Contact Management" recommends these identifiers.References:SAP Emarsys Help Portal - "Contact Management" (https://help.emarsys.com/ ).
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