Month End Sale Limited Time 70% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: simple70

Pass the Salesforce Accredited Professional Marketing-Cloud-Intelligence Questions and answers with CertsForce

Viewing page 2 out of 2 pages
Viewing questions 11-20 out of questions
Questions # 11:

A client provides the following two data streams:

Data Stream 1:

Question # 11

Question-

The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020. Which mapping options should the client apply to obtain the expected result?

A)

Question # 11

B)

Question # 11

C)

Question # 11

D)

Question # 11

Options:

A.

Option A


B.

Option B


C.

Option C


D.

Option D


Expert Solution
Questions # 12:

An Implementation engineer is requested to create a new harmonization field 'Offer’ and apply the following logic:

Question # 12

The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension ‘Offer?

Options:

A.

Two separate patterns (filtered by Linkedin or AdRoll sources)

Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute

Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).

A total of 3 patterns.


B.

Two separate patterns (filtered by Linkedin or AdRoll sources)

Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.

Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).

A total of 3 patterns


C.

Two separate patterns (filtered by Linkedin or AdRoll sources).

Another single pattern for Campaign Name (filtered by Google Analytics source).

A total of 3 patterns.


D.

Two separate patterns (filtered by Linkedln or AdRoll sources).

Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.


Expert Solution
Questions # 13:

Your client provided the following sources:

Source 1:

Question # 13

Source 2:

Question # 13

Source 3:

Question # 13

As can be seen, the Product values present in sources 2 and 3 are similar and can be linked with the first extraction from ‘Media Buy Name’ in source1

The end goal is to achieve a final view of Product Group alongside Clicks and Sign Ups, as described below:

Question # 13

Which two options will meet the client’s requirement and enable the desired view?

Options:

A.

Custom Classification: 1

Source 1: Custom Classification key will be populated with the extraction of the Media Buy Name.

Source 2: ‘Product’ will be mapped to Custom Classification key and ‘Product Group’ to a Custom Classification level. Exam Timer

Source 3: ‘Product will be mapped to Custom Classification key. Came


B.

Overarching Entities:

Source 1: custom classification key will be populated with the extraction of the Media Buy Name.

Source 2: ‘Product’ will be mapped to Product field and ‘Product Group’ to Product Name.

Source 3: ‘Product’ will be mapped to Product field.


C.

Parent Child:

All sources will be uploaded to the same data stream type - Ads. The setup is the following:

Source 1: Media Buy Key —- Media Buy Key, extracted product value — Media Buy Attribute.

Source 2: Product — Media Buy Key, Product Group —- Media Buy Attribute.

Source 3: Product — Media Buy Key.


D.

Harmonization Center:

Patterns from sources 1 and 3 generate harmonized dimension ‘Product’. Data Classification rule, using source 2, is applied on top of the harmonized dimension


Expert Solution
Questions # 14:

An implementation engineer has been asked by a client for assistance with the following problem:

The below dataset was ingested:

Question # 14

However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type’ is 4.

What could be the reason for this discrepancy?

Options:

A.

The measurement ‘Clicks’ is set as a percentage.


B.

A mapping formula was populated, indicating not to bring Type! values.


C.

The aggregation function is set as AVG


D.

The aggregation function is set as LIFETIME


Expert Solution
Questions # 15:

The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:

Question # 15

The mapping is as follows:

Day — Day

web_site_key —> Main Generic Entity Key

web_site_name —> Main Generic Entity Name

Web_site_source —> Main Generic Entity Attribute 01

Page Views — Generic Metric 1

How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

Options:

A.

1


B.

0


C.

3


D.

4


Expert Solution
Questions # 16:

What is the relationship between “Media Buy Key” and “Campaign Key”?

Options:

A.

Many-to-one (one Campaign Key has many Media Buy Keys)


B.

Many-to-many


C.

One-to-many (one Media Buy Key has many Campaign Keys)


D.

One-to-one


Expert Solution
Questions # 17:

A client Ingested the following We into Marketing Cloud Intelligence:

Question # 17

The mapping of the above file can be seen below:

Date — Day

Media Buy Key — Media Buy Key

Campaign Name — Campaign Name

Campaign Group -. Campaign Custom Attribute 01

Clicks —> Clicks

Media Cost —> Media Cost

Campaign Planned Clicks —> Delivery Custom Metric 01

The client would like to have a "Campaign Planned Clicks" measurement.

This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:

For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).

In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:

Question # 17

Which two options will yield a false result:

Options:

A.

Option 2


B.

Option 5


C.

Option 3


D.

Option 4


E.

Option 1


Expert Solution
Questions # 18:

A client has integrated the following files:

File A:

Question # 18

File B:

Question # 18

The client would like to link the two files in order to view the two KPIs (‘Tasks Completed’ and ‘Tasks Assigned) alongside ‘Employee Name’ and/or

‘Squad’.

The client set the following properties:

+ File A is set as the Parent data stream

* Both files were uploaded to a generic data stream type.

* Override Media Buy Hierarchies is checked for file A.

* The ‘Data Updates Permissions’ set for file B is ‘Update Attributes and Hierarchy’.

When filtering on the entire date range (1-30/8), and querying employee ID, Name and Squad with the two measurements - what will the result look like?

A)

Question # 18

B)

Question # 18

C)

Question # 18

D)

Question # 18

Options:

A.

Option A


B.

Option B


C.

Option C


D.

Option D


Expert Solution
Viewing page 2 out of 2 pages
Viewing questions 11-20 out of questions