Pass the Salesforce Developers Marketing-Cloud-Developer Questions and answers with CertsForce

Before using the 'contacts/' route of the REST API to update records in a data extension, the developer should verify that the data extension should be linked in an AttributeGroup in Contact Builder (D). This ensures that the data extension is part of the contact model and can be accessed and updated using the REST API.

When importing data files to Marketing Cloud, the supported file encryption options are:

PGP encryption (A) - Pretty Good Privacy (PGP) encryption is supported for securing files.

AES encryption (D) - Advanced Encryption Standard (AES) encryption is also supported for file security.

For a weekly promotional send, the marketer can use:

Sendable Data Extension: These are standard data extensions that are configured for sending and contain the necessary fields like Email Address and Subscriber Key.

Salesforce Data Extension: These are data extensions that are synchronized with Salesforce objects and can be used for sending emails.

To retrieve the value of the AMPscript variable named subKey in Server-Side JavaScript (SSJS), the following statement should be used:

Var.Get("subKey");

This statement retrieves the value of the specified AMPscript variable within SSJS.

To determine the best identifier for subscribers across all channels, Contact Key (A) should be recommended. The Contact Key is a unique identifier that can be used consistently across all channels, ensuring a unified view of the subscriber's interactions and data.

To build an audience by identifying subscribers who opened a specific email, the developer should use the following query:

SELECT SubscriberKey FROM _Open WHERE JobID = '1234'

This query selects the SubscriberKey from the _Open data view where the JobID matches the specific email send.

To retrieve tracking data for all sends associated with a specific JobID, including Sends, Opens, Clicks, and Bounces, the developer can use the following activities:

Tracking Extract Activity (A) - This activity extracts tracking data such as sends, opens, clicks, and bounces into a file, which can then be used for reporting or further processing.

SQL Query Activity (D) - This activity can query the data views to gather tracking data directly from the Salesforce Marketing Cloud databases. The developer can write SQL queries to select specific tracking information based on the JobID.

To add an image to Content Builder via the API and retrieve the image's published URL, the developer should POST to the REST API/asset/v1/content/assets and parse the FileProperties parameter (D). This method uploads the image and returns metadata, including the published URL, which can be extracted from the FileProperties.

Before importing a compressed file into Marketing Cloud, a File Transfer activity is required to move and decompress the file. The File Transfer activity allows you to specify the source and destination locations and to decompress the file, making it ready for the import process.

To personalize the welcome email with the recipient's first name from the Customers data extension, you use the Lookup function to retrieve the FirstName field based on the CustomerKey field.

Lookup Function: The Lookup function retrieves a value from a specified data extension.

Syntax:

%%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%

'Customers' is the name of the data extension from which to retrieve data.

'FirstName' is the field to retrieve.

'CustomerKey' is the field to match on.

CustomerKey is the value to match in the 'CustomerKey' field of the 'Customers' data extension.