Pass the Salesforce Developers Marketing-Cloud-Developer Questions and answers with CertsForce

To optimize the performance when retrieving a large number of rows from a Data Extension via the API:

Use a SimpleFilterPart to retrieve small sets of relevant data (A) - This approach helps in fetching only the necessary data by applying filters, thus reducing the amount of data transferred and processed.

Use the ContinueRequest feature (C) - This feature in the SOAP API allows for pagination of results, making it possible to handle large sets of data in manageable chunks.

To create contacts in Marketing Cloud via API calls, both the REST API and the specific POST route for contacts can be used:

POST /contacts/v1/contacts route: This is a specific REST API endpoint designed to create new contacts in Marketing Cloud.

REST API: The broader REST API provides various endpoints for managing contacts, including creation, updating, and deletion.

The "Overwrite" import operation is used when you want to completely replace the contents of a Data Extension with the contents of the import file. This operation adds new records from the file and removes any records that are not present in the file.

Overwrite Operation: This will ensure that the Data Extension contains only the records present in the CSV file. Any existing records in the Data Extension that are not in the file will be deleted.

To retrieve subscribers who were sent emails with names starting with "TEST," we need to join the _Job and _Sent system data views on the JobID field and filter by the EmailName field using a LIKE condition.

Join Condition: The correct join condition between _Job and _Sent is ON J.JobID = S.JobID. This ensures that we are linking the job and sent data correctly.

EmailName Filter: We use J.EmailName LIKE 'TEST%' to filter for emails whose names start with "TEST".

SELECT * FROM _Job J INNER JOIN _Sent S ON J.JobID = S.JobID WHERE J.EmailName LIKE 'TEST%'

To identify all subscribers who are unsubscribed from a specific Business Unit, the correct Data View to query is ListSubscribers (A). This Data View contains information about the subscription status of subscribers at the list level, including unsubscribe status for specific Business Units.

To trigger an email send in Marketing Cloud when a purchase is made on a website, you can use either the REST API or the SOAP API. Both APIs provide methods to send triggered emails.

REST API: The REST API can be used to trigger emails by making a call to the /messaging/v1/messageDefinitionSends/{key}/send endpoint.

SOAP API: The SOAP API can also be used to trigger sends by utilizing the TriggeredSend object.

To retrieve a row of data from a data extension using the SOAP API, the developer should use the DataExtensionObject API Object. This object allows for operations such as retrieving, updating, and inserting rows within a data extension.

The RedirectTo AMPscript function prevents link href values from getting recorded in tracking (C). When RedirectTo is used, it bypasses the standard link wrapping and tracking process, causing the link click not to be captured in the tracking data.

When importing an encrypted file from the Enhanced FTP server, you need to move the file to the Safehouse first, and then decrypt it within the Safehouse.

Move to Safehouse: Use a File Transfer activity to move the encrypted file from the Enhanced FTP server to the Safehouse.

Decrypt in Safehouse: Use another File Transfer activity to decrypt the file within the Safehouse.