Synthesis is a critical phase in Design Thinking where raw data collected during the Empathy phase is analyzed and transformed into meaningful insights. Various techniques can be used to facilitate this process.
Option A: StoryboardStoryboards are typically used during the Prototyping phase to visualize scenarios or solutions. They are not commonly used in Synthesis.
Option B: Concept mapThis is a valid technique for Synthesis. Concept maps help organize and connect ideas, making relationships between different pieces of information visible. This aids in identifying patterns and generating insights.
Option C: Role playRole play is primarily used during the Ideation or Testing phases to explore potential solutions or simulate user interactions. It is not a Synthesis technique.
Option D: Journey mapThis is a valid technique for Synthesis. Journey maps visually represent the user’s experience over time, highlighting pain points, emotions, and opportunities for improvement. They are instrumental in synthesizing qualitative data into actionable insights.
[Reference: SAP Design Thinking methodology recommends using tools like concept maps and journey, ]
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