The 360° research phase in SAP Design Thinking involves exploring a wide range of perspectives and contexts to gain a comprehensive understanding of the problem space. Here’s why the correct answers are B and D:
Analogous research (B):Analogous research involves studying situations or industries that are unrelated to the current challenge but share similar dynamics. This helps teams gain fresh insights and inspiration. SAP encourages analogous research to break conventional thinking and uncover innovative solutions.
Adjacent research (D):Adjacent research focuses on areas closely related to the problem space but not directly within it. For example, if designing a retail experience, adjacent research might explore hospitality or entertainment. SAP highlights adjacent research as a way to expand the scope of understanding while staying relevant.
Incorrect Options:
A. Point-of-view research:Point-of-view research is not a recognized term in SAP Design Thinking. Instead, point-of-view statements are developed during the define phase to articulate user needs.
C. Business plan research:Business plan research is more aligned with strategic planning and financial analysis, not the exploratory nature of 360° research.
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