When a consultant requests changes to a software component during an iteration, claiming it does not meet market requirements, the project manager should continue the iteration and review the change with the customer. This action ensures that the iteration’s progress is not halted while also addressing the consultant’s concerns. It is essential to involve the customer in the decision-making process since they have a vested interest in the product’s success and alignment with market needs. This approach is consistent with the principles of stakeholder engagement and communication found in both PMP and business analysis best practices.