In a large transformation project using agile practices, promoting new values to the project team can be done effectively through the following methods:

Add a user story during sprint planning that gives recognition to behaviors that are aligned with the new values (A): This approach allows the team to understand and internalize the new values through practical application. It also provides an opportunity to recognize and reward behaviors that align with these values1.

Give recognition to team members’ behaviors that are aligned with the new values during the sprint retrospectives (D): Retrospectives provide a platform for reflection and improvement. Recognizing behaviors that align with the new values during these sessions can reinforce the importance of these values and encourage their adoption1.

 1