Before establishing communication channels or protocols, it is essential to first understand who the stakeholders are, how they communicate, their locations, and their levels of influence and interest. This is especially important in large, international projects involving virtual collaboration. Developing a stakeholder analysis is a foundational step in building an effective communication strategy.

According to the PMBOK® Guide – Seventh Edition, stakeholder engagement is one of the key performance domains. Section 2.4 states: “Understanding stakeholders, their interests, and their expectations is critical to a project’s success.” Communication strategies should be tailored to stakeholder needs, which cannot be effectively done without performing stakeholder analysis first.