To manage business concerns and expectations effectively, the project manager should ensure that there is a clear release plan and roadmap for the project. This approach helps in setting realistic expectations by providing a visual representation of the project’s trajectory, including key milestones, deliverables, and timelines. It also facilitates better communication with stakeholders by giving them a clear understanding of what the project aims to achieve and when. This proactive measure can help in aligning stakeholder expectations with the project’s goals and capabilities, thereby mitigating concerns about whether the project will meet expectations45.