The project manager should focus on determining and aligning performance indicators that will help in assessing successful delivery of the product revamp. Performance indicators are measurable values that demonstrate how effectively a project is achieving its objectives and delivering value to the stakeholders. By defining and aligning these indicators with the marketing team and the executive, the project manager can ensure that the project scope, schedule, cost, quality, and benefits are aligned with the expectations and needs of the customer and the organization. This will also help to monitor and control the project performance, identify and address any issues or risks, and communicate the project status and progress to the relevant stakeholders. References: (Professional in Business Analysis Reference Materials source and documents)

PMBOK Guide, 6th edition, section 4.1.3.2, page 77

PMP Exam Prep, 10th edition, Rita Mulcahy, page 76

PMP Practice Questions #67 - iZenBridge1